All data is specific to San Diego County

Fast Facts?

  • Average Annual Salary $59,815
  • Hourly Pay Entry Level: $43.25
    Median: $61.37
    Experienced: $80.72
  • Growth (2014-2019)8%
  • Openings (2014-2019)103
  • Current Employment 2,830
  • Projected Employment 2,912
  • Typical Entry-level Education Bachelor's degree

Marketing Managers

Employment, 2004 - 2019

Top Knowledge,
Skills and Abilities

  • TECHNICAL
  • Product Management
  • Forecasting
  • Product Development
  • Social Media
  • Competitive Analysis
  • NON-TECHNICAL
  • Organization
  • Communication
  • Writing
  • Planning
  • Project Management

occupational tasks

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections
  • Develop pricing strategies, balancing firm objectives and customer satisfaction

Gender Breakdown: Male/Female (percentages)