All data is specific to San Diego County

Fast Facts?

  • Average Annual Salary $74,505
  • Hourly Pay Entry Level: $20.66
    Median: $28.77
    Experienced: $40.26
  • Growth (2014-2019)15%
  • Openings (2014-2019)326
  • Current Employment 7,822
  • Projected Employment 8,230
  • Typical Entry-level Education Bachelor's degree

Market Research Analysts and Marketing Specialists

Employment, 2004 - 2019

Top Knowledge,
Skills and Abilities

  • TECHNICAL
  • Marketing
  • Social Media
  • Google Analytics
  • Adobe Photoshop
  • Optimization
  • NON-TECHNICAL
  • Communication
  • Organization
  • Detail-Oriented
  • Writing
  • Creativity

occupational tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  • Seek and provide information to help companies determine their position in the marketplace
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data

Gender Breakdown: Male/Female (percentages)